“Colgate to Rename a Toothpaste
By DOUGLAS C. McGILL
Published: January 27, 1989
After more than three years of pressure from shareholders, religious groups and blacks, the Colgate-Palmolive Company announced yesterday that it would rename Darkie, a popular toothpaste that it sells in Asia, and redesign its logotype, a minstrel in blackface.”
http://www.nytimes.com/1989/01/27/business/colgate-to-rename-a-toothpaste.html
Obviously you and I know the long history of toothpaste and watermelons in the theatre of racism. Colgate has indeed pushed back into the market with a 2 in 1 kids mouthwash and toothpaste in watermelon flavor. Given their past I guess it was irresistble.
Colgate 2 in 1 Toothpaste & Mouthwash: Watermelon 4.6 o