Don’t think for a moment that recent GOP atonement consultant Steve Schmidt doesn’t fully understand the niche he’s carving out for himself-- and the creative talent behind these ads.
I don’t think for a moment that Schmidt is going to pull a reversal back to a GOPer after this election either. There’s no home for him there now. TBH? ‘The Lincoln Project’ itself is just a branding for the moment. As brilliant as it is? It won’t be a requisite for very long after November-- maybe-- up until 2022 mid-terms.