SodaStream CEO Daniel Birnbaum appeared on Israel’s Channel One this past Friday night to explain why his star, Scarlett Johansson, left Oxfam to keep her job as goodwill ambassador for his brand. (A major SodaStream plant — if you have been vacationing on Mars for the past few days — is located in an industrial park just outside of Maale Adumim, an Israeli settlement — actually a suburb of nearly 40,000 — plunk between Ramallah and Bethlehem; yesterday, Johansson’s pouty, strippy ad for the company woke up some younger Super Bowl fans.)
This is a companion discussion topic for the original entry at https://talkingpointsmemo.com/?p=213255