Scott Brown may boast about driving a truck — but it took YouTube to make those boasts go viral. And of the many lessons being drawn from Brown’s victory in the Massachusetts special election last month, here’s one being kicked around the tech world: Brown closed the GOP’s online strategy gap.Two years ago, President Obama’s campaign was considered revolutionary in its use of online outreach and social media. But today, Google says Brown is the new poster child for effective web campaigns.
This is a companion discussion topic for the original entry at https://talkingpointsmemo.com/?p=130980