The Trump campaign is paying special attention to its communications department, hiring and promoting to prepare for the double-headed onslaught of 2020 campaigning and the impeachment inquiry.
Trumpâs coms team will forever do battle with Trumpâs tweeting. Itâs a lost cause. There can be no sane, thoughtful consistency to their messaging because Trump will dependably step all over it within minutes of their issuance of anything. And when Trump is pressed about any disparity heâll gladly throw them under the bus and say something to the effect âI speak for myslef, they donât know what the hell theyâre talking about, I never told them to say what they said.â
Weâre all lucky Trumpâs loose mouth and tweets havenât resulted in a war or a depression to this point.
In another matter, we have lost interest in or lost count of how many critical positions in this morbidly ill administration are unfilled or staffed by âactingâ personnel.The bullshit apparatus is the most critical priority for the Don.
Does âbulking upâ mean hiring more Russian trolls to infect our Democracy? You see them all over the Comments Section online and theyâre easy to recognize:
If someone brings up Hillary, Benghazi, George Soros or âlibtardsâ, itâs a Russian troll. Donât engage, youâll get borscht stains all over your shirt.
Iâve done communications all my life, and tried to do it thoughtfully, and I think to a certain extent you can change the perception of a thing if you do it very skillfully. But itâs more important to have a compelling story to tell, an argument that people can nod their heads and agree with, and they donât have that. This isnât one of those law-school problems where right and wrong, innocence and liability teeter on a knife edge. Trumpâs a damn criminal, flagrant and outrageous. Thatâs a heavy lift for any âcomms team.â
I just donât know how much lipstick they can put on this grunt. Itâs going to take some pretty darned good âcommunicationsâ to improve the product.