This campaign cycle is seeing the maturation and increased use of a fundraising technique that is part campaign rally, part press release, and part telethon: the “moneybomb.” A campaign and/or its supporters mobilize a massive online fundraising effort to take place on a single day, as a show of concentrated support, providing the double-benefits of both cash and publicity.
This is a companion discussion topic for the original entry at https://talkingpointsmemo.com/?p=130621