Really?!? I’M the first to comment on this’n? OK, I’ll try to make it worthy… Ha ha–as usual, I farted around long enough that someone else beat me to it!
I’ll start by commending Professor Griffin on a fine collection of thoughts regarding how it’ll take multiple, repeated points of contact/impact to turn the fossil fuel and related sectors toward and/or accelerating renewable energy.
(Full disclosure, I’m an engineer at a large natural gas transmission and distribution company, so I absolutely have my entire career–so far–planted firmly in the fossil fuel camp. However, I’d also note that I serve on an internal task group where we’re also rapidly (w/ strong and broad backing from our highest leadership) investigating and pursuing potential hydrogen blending (e.g., as a method of capturing/storing excess green electricity production for time-shifted “peak (load) shaving”) and renewable natural gas (RNG, e.g., capturing methane from landfill emissions, liquid wastewater treatment facilities, and/or biogas reactors) projects and opportunities, as are many of our industry peer companies.)
Given the topic at hand, I was a bit surprised not to see mentions of a few items that crossed my mind while reading, but rather than mildly chastise him over it and entertaining the delightful possibility that I may know some things that others may not, I’ll simply use his article as a starting point to add a few of them that I think are worth reminding us of.
The first is 350.org, a major focus of which is encouraging (large and other) shareholder groups to divest from fossil fuel-related investments as a means of applying social, moral, and economic pressure on such firms and industries, as Prof. Griffin describes perfectly well. And I can’t mention that worldwide organization without linking to this powerful sermon, entitled “God’s Taunt”, at the Riverside Church of NYC by one of 350.org’s founders, Bill McKibben. I’ve probably watched and listened to his thoughtful and entertaining sermon dozens of times and it never fails to inspire me.
Another is to note that among those larger shareholders in the fossil fuel industry are public pension funds (CalPERS is among the largest and best known) and others that may be more open to moral suasion than purely money-grubbing capitalists, who’d sell out their own mothers, just for an extra nickel in their pockets.
Another couple of videos I’ve drawn inspiration from dozens of times are from another of my personal heroes, Amory Lovins of the Rocky Mountain Institute who quotes Maurice Strong saying,
"Not all the fossils are in the fuel!"
In another, Lovins notes that,
“once capital markets think you’re in or headed for the toaster, they don’t wait for the toast to get done before they decapitalize you and invest in your successors…”
A final comment is about the economic and business importance of environmental, social, & governance (ES&G) interests.