Osama bin Laden Thought al-Qaeda Had A Marketing Problem | Talking Points Memo

So say you’re the head of a terrorist organization. You treat your employees pretty well, giving them generous vacation benefits, but your organization isn’t booming, what will all the mass murders. Maybe, in the tradition of down-on-their-luck corporations of the past, it is time for a new name?Osama bin Laden thought it just might be. The Associated Press reports that the former top al-Qaeda official “lamented in his final writings that al-Qaida was suffering from a marketing problem.” Matt Apuzzo reports:

This is a companion discussion topic for the original entry at https://talkingpointsmemo.com/?p=110202