Moody’s: Political Ad Revenue To Smash Records In 2012 | Talking Points Memo

The 2012 election season promises to be a boon for broadcasters.

Moody’s Investment Services predicts political advertising revenues will grow 9 percent to 18 percent above the record-breaking 2010 election levels, according to a report released Tuesday.Moody’s describes the “near-perfect political storm” of 2012:


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