Facebook Allows iPhone, iPad Users To Download Apps Directly From Ads | Talking Points Memo

Facebook is moving to turn itself into more of a full-service mobile app store, similar to the Apple App Store and Google Play. On Tuesday, the company announced on its developer blog the ability for Apple iPhone and iPad users running the latest Apple software, iOS 6, to download new apps directly from advertisements on the Facebook app, without ever having to leave it to do so.


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