Propaganda works better when the language is very simple and ideas are repetitive.
[quote]
- Keep the dogma simple. Make only 1 or 2 points.
- Be forthright and powerfully direct. Speak only in the telling or ordering mode.
- As much as possible, reduce concepts down into stereotypes which are black and white.
- Speak to people’s emotions and stir them constantly.
- Use lots of repetition; repeat your points over and over again.
- Forget literary beauty, scientific reasoning, balance, or novelty.
- Focus solely on convincing people and creating zealots.
- Find slogans which can be used to drive the movement forward.[/quote]
From Mein Kampf