Discussion: Krispy Kreme Apologizes For Brand Fail With 'KKK Wednesday' In UK

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Discussion for article #233362

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I’m shocked by this story. Who knew that Krispy Kreme was still in business?

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That’s a shame.

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KKK is a national shame in this country. In the rest of the world, however, those are innocent letters. However horrible all this sounds to American ears, I can’t really blame somebody at a British advertising agency for not knowing better.

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But down south it all makes sense; redneck cops and donuts and the KKK all seem comfortably entwined.

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One more reason not to do stupid spellings. When I see “Kids Kloset,” or “Koffee Klatch,” I go the other way.

But KKK? I guess the next statement will be something on the order of, “We are sorry if anyone was offended.”

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You stated pretty much how I am viewing this story. Yes, here, we’d very likely never even suggest any ads that put the three Ks front and center – at the very least catching the trouble long before left the “Think about This” box. Other countries … without our history with the three Ks, there is very little emotion to catch such a public disaster before it reaches the full go-ahead.

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There is always blame to go around in any advertising agency anywhere.

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KKK – Exceptional Americanism.

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This is a great ad campaign, we should now refer to the Klu Klux Klan as the Krispy Kreme Klub! Cream filled hot cross buns for everyone!

/snark

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I was still under the impression that KKK = Krusty’s Komedy Klassic

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Another reason to go to Dunkin’ Donuts. IF you have to have a donut, that is. And why would that be?

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mmm…donuts!

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I guess David Duke heads their marketing department.

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Nice one.

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Everyone in my neck of the woods, at any rate. And they’re opening their thousandth store this month.

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I expect better. Brits do abject apologies for unintended racism far better than we do. Also more contrite and embarrassed by the age of British imperialism than we are about Jim Crow.

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I’m shocked that someone didn’t know they’re still in business. They’re quite possibly the best doughnut on the planet.

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Absolutely, I don’t take even the remotest bit of offense that a British branch of the company didn’t realize how “KKK” would be perceived in America. Shit happens. Also, the Kardashians had a similar issue with a clothing line they had at JC Penny. They wanted to promote their line as KKK (Kim, Kourteny, and Klhoe), and very idiotically failed to realize the connection. I took no offense then either. Let’s face it, they’ve had more black men running through them than the Underground Railroad.

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BOOM, goes the dynamite.

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