That’s it? That’s the new slogan? Well, I can say that I’m underwhelmed. I can see that slogan resonating with absolutely nobody.
It’s a whole lot better than the previous one about how at least they’re better than the other guy.
This one is a call-out to the New Deal, and it’s a thumb in Trump’s eye as a “dealmaker”.
I dunno, I think it’s pretty decent branding as far as it goes, but don’t get hung up on that. Cynicism about the shallowness of American politics aside, the contents are what matter, not the wrapping.
Remember the “Contract with America?” It didn’t help create armies of Newtlings just because it was a catchy turn of phrase. There were pounds and pounds of real red meat for the right-wing in there. Rancid meat, but meat all the same. That’s why they all bit on it.
So we’ll see how much there is there, here.
Are you shitting me?? American families deserve a better deal?
All that conjures up to me is wheeling and dealing and maybe the Dems can deliver a better hand. Wrong messaging.
I like the contents, and I’m excited to see Democrats get behind this as a platform. Slogan could be better but I’m not going to worry too much about it if I see a bunch of candidates running on a progressive platform.
Not too bad, if they make the connection to Roosevelt’s New Deal clear. I think they should use the slogan “Re-New Deal”. But, whatever.
And Republicans will counter with their new slogan,“The Best Deal.”
Depending on relative terms to define your message is a sure way to lose that message.
As a standalone slogan, I’m a bit indifferent to it, but if they can tie it into a larger messaging strategy that has real substance and speaks to the right people I can see it working.
All I can say is that I am both surprised and pleased that they dropped all the crap after the colon in what I read it was going to be last week: “A Better Deal: Better Jobs, Better Skills, Better Wages.”
Chronic inability to let go of the stuff after the colon is the essence of Democratic marketing and messaging failure and, more generally, their belief that policy and marketing are the same thing. (As I’ve said a time or two before, Republicans have the same problem, but it plays out a different way. The way you see it playing out now, in fact, as Republicans once again find out that just scrawling an effective slogan onto a piece of paper and trying to pass it as a law results in disaster).
OMG, this is weak! Go back to the drawing board, Dems, please.
I guess “Nuke the Banksters!” would have alienated an important donor class.