Yahoo CEO Marissa Mayer: We’re Building A Mobile ‘Interest Graph’ | Talking Points Memo

Hot on the heels of the launch of Facebook’s new advanced search engine, Graph Search, Yahoo CEO Marissa Mayer told Bloomberg at the World Economic Forum in Davos, Switzerland, that her company is building mobile device products that will serve up personalized Web content to users based on their interest graph, the collection of user activity across social networks and other sites. Mayer said Yahoo’s partnerships with Apple, Google and Facebook are part of this plan. Watch the full interview below and read more at Bloomberg:


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