With New Link Shortening Service, Twitter Boosts Its Status As Traffic Cop | Talking Points Memo

Twitter’s explosive growth over the past five years is now the stuff of tech business lore. The latest traffic report from tracking firm Comscore only bolsters that narrative, showing the site received a record 32.8 million unique visitors last month, compared to 30.6 million in June, and 24.8 million in July of last year.Still, Twitter in particular is still facing profound questions: how it will channel growth into profitability (especially now that it’s lucrative search deal with Google has lapsed) and, on a related note, how it can more efficiently direct its users to relevant content.


This is a companion discussion topic for the original entry at https://talkingpointsmemo.com/?p=108111