Twitter on Tuesday evening announced on its blog it had acquired Bluefin Labs, a “social TV analytics” company, for an undisclosed sum. The Business Insider first reported on the acquisition on Monday. Twitter said the move was an effort to expand upon its partnership with ratings company Nielsen, announced in December 2010. Presumably, Blueflin will help Twitter play measure Twitter conversations about and during TV programs.
This is a companion discussion topic for the original entry at https://talkingpointsmemo.com/?p=166451