Spirit Airlines — they of the multi-year labor dispute and the charge for carry-on bags — would like to encourage you to buy tickets to Cancun, Puerto Rico, Atlantic City or Fort Lauderdale with a timely new ad campaign called Best Protection. The tag line? “Check out the oil on our beaches.” And you thought Haley Barbour’s tourism promotion campaign was offensive.Spirit Air is using the new campaign to promote its sale fares to beach getaways unaffected by BP’s massive oil spill, and they’d like potential customers to know that the only oil you’ll find on those beaches is slathered on the bodies of bikini-clad women who will all stare at newcomers with come-hither eyes and pouting lips. Get it? Their oil will protect you — or, at least the scantily clad women you slather it on.
This is a companion discussion topic for the original entry at https://talkingpointsmemo.com/?p=124872