Facebook Expands Physical ‘Gifts’ Market To ‘Tens of Millions’ | Talking Points Memo

Facebook on Thursday night expanded the physical gifts market it launched in September, widening to include “tens of millions,” more users, in the words of Facebook Gifts chief Lee Lindon, as The Verge reported. The service also has pulled in new retail partners as its sellers, including babyGap, Fab, Brookstone, Dean & Deluca,L’Occitane, Lindt, ProFlowers, Random House, Inc., NARS Cosmetics. Digital content purchases are also now available from partners including Hulu Plus, Pandora, Rdio “and more,” as Facebook wrote in a press release.


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