Since late last year, the activist group Sleeping Giants has invited web surfers to report to advertisers when their fine products, services, and brand names appear beside the kind of retromingent views spewed at Breitbart that prompted one of the largest digital advertising services, AppNexus Inc., to ban the site for violating its policy on hate speech.
“Retromingent.” You won’t find that word used at a Trump rally.
Anyway, this “starve the haters” approach is one that has been used with success before. It doesn’t even require any organization. If you have a local loudmouth on AM radio, you can contact the advertisers you hear during the show and let them know what people are hearing before and after the ads.
To continue with the Digby link above:
But it’s important to give a tip of the fedora to our friend Spocko. He gets too little credit (and none of the “action”) for having pioneered the techniques Sleeping Giants, Flush Rush and other activists adapted from his successful takedown of wrong-wing talkers on KSFO radio. As Spocko found a decade ago, most advertisers do not even know where their radio ads are appearing, and much less so in the age of Internet marketing. Rather than attempt to organize activists to boycott advertisers — cumbersome, innefficient, difficult to monitor, and indirect, since hate speech, not the advertisers is the real target — Spocko cut out the middleman and appealed to advertisers’ bottom lines directly. He didn’t need a massive rally or massive funding to do it Just one guy.
It’s not enough that Trump has dragged all the American white trash out of their hiding places, now we have the worst Eurotrash cluttering up the place.
A Hungarian Nazi - Congress for the love of god, you have lost your fucking minds putting up with this.
A fucking Hungarian Nazi advises your president, GOP. Way to go!
