Help me out fellow TPMers.
I had been very frustrated about something that I may have finally thought through, and wanted to throw it out here to get some opinions about it.
I’ve been under what I now perceive as the mistaken opinion that all these Citizens United PAC ads (see the link below) sway undecided voters at the last minute, and my consternation was mainly born from the doubts that ANYONE could be undecided in this or any election over the past decade.
It just seemed unreasonable that there were ANY fence-sitters to be swayed in the first place, let alone enough to change some of these close elections.
But I’m beginning to realize, those ads aren’t intended to convince fence-sitters, they are intended to GOTV that is already out there, but not enthused or excited enough to vote until their passions are ignited by the trash-talking, ad revenue generating right wing PAC ads.
Those ads don’t actually convince anyone of their cause, there really ARE NOT any or many fence-sitters remaining at all. They just appeal to those already so inclined and give them a good reason to go vote about it. Or they get one of their friends or relatives so fired up and indignant, those people go forth and gather their otherwise lazy or complacent fellows to join them in their angry determination.
Those ads aren’t actually process or policy ads, they are GOTV engines to the lazy base, intended to ignite indignation and contempt, which is why they tap fear and loathing so reliably because those emotions elicit both anger and determination, especially in conservative enclaves.
So, this is another one of those “duh” realizations that probably shouldn’t seem like a revelation to me or anyone else. But it really struck home after this election, because of the closeness of so many of these races, and my confusion and subsequent consternation that so many voters could be undecided at such a late date in the election game to actually change the final outcome in spite of all the polls.
Democrats need to keep that in mind. If they had gone after the youth vote instead of trying to lure so many of those older voters across party lines, they might have made the difference. Those crossover votes just weren’t available, and probably never will be.
Iowa and Colorado (and a few other races, too) might both have gone the other way if they had gone after the younger voters intensively, instead of wasting their time and resources and stump speeches on the older voters, who were already locked in but might not have voted if they hadn’t been moved by the CU PAC ads.