Peretz’ departure was the key variable there. IMO, that was the only necessary change, since it was well past the era of Kinsley/Sullivan “contrarianism” that had brought us such destructive, bullsht-loaded pieces as Betsy McCaughey’s “analysis” of the Clinton health-care reform plan. A few lapses aside, they’d gotten pretty solid except for Peretz’s poisonous rants. Be nice if some rich liberal decided to take it on as a philanthropic service to the public discourse – as @jimheartney notes, these things are traditionally message platforms, not profit centers. Lord knows the right’s funded enough of them with that purpose over the years.
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When they fall, they fall hard.
His husband.
The “New Coke” gambit played as planned. The “old” Coke was sweetened with more expensive cane sugar. Its two-year hiatus during the “New Coke” experiment was long enough to drink up all its remaining stock. When “Coke Classic” was restored and replaced the unpopular “New Coke”, it was sweetened with much cheaper high-fructose corn syrup; taste comparisons with the real “classic” Coke were now impossible, so the substitution worked. The Coca-Cola Corporation saves $$millions, perhaps $$billions, by switching sweeteners. Coca-Cola hired an outsider as CEO for the “New Coke” switch; he got a very lucrative contract buy-out for taking sole responsibility for the temporary bad publicity, while enriching the corporation for the experience.
Adelson will probably buy it just to stick it to us Progressives.
Hey, it was just a joke about “The ‘New’ Republic”.