When a Senate candidate makes a political ad featuring words never uttered before in a television commercial, there’s the clear upside that it will be shown for free on an endless loop on cable news, maximizing fundraising and exposure. Then there’s the downside (which Christine O’Donnell has experienced since telling Delaware voters in her first ad, “I’m not a witch“): sharp mockery.
This is a companion discussion topic for the original entry at https://talkingpointsmemo.com/?p=120008