Rupert Murdoch is a businessman - not a journalist - does not even slightly respect the concept of journalism - he identified a market segment (hateful mouth breathing morons angry at the world) and identified that they hated objective news - they wanted news that would make them happy - they wanted news that would tell them that their bigotry and prejudices were reasonable - and actually just fine. They were sick of getting messages that they were wrong when they had urges to abuse minorities - just because they did not like their looks.
So Murdoch became a news whore - he created a product that pandered to the bigotry & hate - and because this target audience craved being pleasured with news that only told them what they wanted to hear - Murdoch’s business was able to successfully exploit the bigots - journalism be damned,